Syed Hammad Ali · Creative Lead

Translating verbal concepts into

VISUAL 10+ years in advertising & digital media
Portrait of Syed Hammad Ali

Quiet by nature, loud on the page

Creative Lead and Senior Graphic Designer with 10+ years of turning words into visuals people remember. I work across advertising, branding, illustration, and digital media, from the first sketch on a Wacom to final key visuals, social content, and Meta ads.

I bring strong design fundamentals, a storyteller's eye, and experience leading projects and mentoring designers to build brands that connect and drive engagement.

Design

Graphic DesignLogo DesignBrandingIllustrationSketchingWacomKey VisualsVisualization

Digital and Advertising

AdvertisingSocial Media Content CreationStatic AdsMeta AdsContent CreationAI Tools

Tools

Adobe PhotoshopAdobe IllustratorAdobe After EffectsMidjourneyHiggsfieldGeminiClaude
10+years in advertising and digital media
7agencies and brands, from intern to Creative Lead
2cities: Karachi and Doha

Projects & Portfolio

Selected work. Tap any piece to view it larger.

Noosh

Hover over the stack to spread it out. Tap on a phone.

SAVA

Video ads

Sauna Specialist

Perfect White Tee

Volosia

Asystem

DTC and E-commerce Meta Ads

Meta ad creatives designed for DTC and e-commerce brands. View the full portfolio.

Brands

AsystemAtlas FundBarabasBellabu BearDazy DogFour SigmaticGood for NothingJoyfolieMoyouNatural RemsOrianaPerfect White TeePrimal SourceRewashSans MatinSAVAThe RoutineVolosiaMany more

Where I've worked

Hover over a role to expand it. Tap on a phone.

  1. Creative Lead

    Truth Creation LLC · Doha, Qatar
    • Led creative direction for brand, advertising, and social media campaigns, taking ideas from first sketch to final delivery.
    • Worked remotely with the Qatar-based team and clients, keeping visuals and messaging consistent across channels.
    • Created key visuals, static ads, and Meta ad creatives that strengthened client brand presence and engagement.
    • Guided and reviewed designers' work to maintain quality, brand consistency, and tight deadlines.
    • Combined AI tools with traditional design and illustration to speed up concepting and ideation.

  2. Senior Visualizer

    Woot Digital · Karachi
    • Developed and executed visual concepts for digital campaigns.
    • Collaborated with cross-functional teams to ensure brand consistency.
    • Enhanced client brand presence through innovative visual solutions.

  3. Senior Graphic Designer

    CAROBARI (Pvt.) Ltd. · Karachi
    • Oversaw design projects from concept to completion.
    • Mentored junior designers, fostering skill development.
    • Produced visual assets for print and digital media.

  4. Senior Graphic Designer

    Escape Advertising · Karachi
    • Conceptualized and designed marketing materials for diverse clients.
    • Managed multiple design projects simultaneously while meeting tight deadlines.
    • Elevated brand narratives through impactful graphic design.

  5. Graphic Designer

    Storeone.pk · Karachi
    • Created visual content for e-commerce platforms.
    • Designed product graphics and promotional banners.
    • Supported marketing campaigns with visually appealing assets.

  6. Junior Graphic Designer

    Lootlo.pk · Karachi
    • Assisted in developing visual assets for online promotions.
    • Contributed to the creation of website graphics.
    • Built foundational experience in graphic design principles.

  7. Intern

    Super Technologies · Karachi
    • Supported departmental tasks and provided administrative assistance.
    • Assisted with data entry and document management.

Education

Bachelor of Science (BS-MS) in AdvertisementIqra University, Karachi, Pakistan · 2014 – 2018
Intermediate (HSC), CommerceJinnah Govt. College, Karachi, Pakistan · 2011 – 2013
Matriculation (SSC), Computer ScienceThe Educators, Karachi, Pakistan · 2011

Languages

EnglishFluent
UrduNative